Today, it is noticeable that numerous trainers solely focus on training sessions to teach new skills and techniques that can be used in court, without considering the level of mastery the trainees have. This approach does not guarantee optimal development for an individual to shape him or her into the athlete he or she desires to become. Having good numbers is commendable, but it becomes more rewarding when you know you have enhanced your skills to the fullest.
Mark Kinnebrew grew up playing basketball and loving every aspect of the game. He has been coaching and training since 2002. In 2015, he met Micah Lancaster, the founder of I’m Possible Training (IPT), and became a certified trainer under Micah’s organization. Today, he is known as one of the best trainers there are. Aside from that, he also helps basketball trainers create thriving businesses of impact as the founder of KinnetiK – Court To Cash.
Mark’s passion and love for the players and for basketball are what sets his program apart from any other program around. He knows that a player should be given the opportunity to internalize what has been thought before moving onto the next lesson. This is important because there are basic skills that should be learned to perfection to serve as a solid foundation in learning more complex skills.
The five fundamental C’s in the KinnetiK Framework
Mark follows five C’s as one of the best coaches out there. These have served as his simple guide and he shares it with other coaches for them to learn how to become competent individuals to train others in the game of basketball.
- Court
When coaching, you have to consider where you are training. Since not all can afford to build their own gym or facility, many opt to rent a court. That said, consideration for the duration of your rental and the space of the court should be accounted for. Aside from that, you would have to think of the necessary pieces of equipment and expenses.
- Cash
Everyone is trying to make a living, therefore, it is reasonable to be wary of your income. When setting your fees, initially think about the pricing structure in relation to the diversity and intensity of your services. There is a difference between conducting private and personal training and group sessions, hence, your pricing should vary. Given the current situation, also consider online registration and automation. Lastly, take note of payment gateways. You want to make sure that you’re getting paid.
- Conversion
Here, the focal point is clicks to customers. How do you attract people to your training and coaching services? To attract clients, ensure to delicate tend to content marketing and advertising. Since it can be difficult to handle everything on your own, you can consider business partnerships as well. After those are in play, the next thing you would want to look at is lead generation to gauge your performance. When you have the numbers, you can then generate referral programs to enhance your current situation in the business. It is also important to have a CRM (Customer Relationship Manager) to make sure your customers are attended to and are satisfied with what you are providing.
- Connection
As innately social beings, people crave connection. In basketball, if you want to be a successful coach, you would have to connect with players, parents, and fellow coaches. Doing so can enhance your knowledge as a trainer and can allow for customer retention. Taking all those into the account, professionalism as a coach must continuously be upheld.
- Calibrate
Now that you’ve created a thriving Business of impact, it’s time to turn it into a finely oiled machine. As a coach, you have to assign and accomplish daily routines and assessments, and weekly check-ins with your trainees. Aside from that, you will have to set monthly goals and quarterly benchmarks, which you can then use as a foundation to formulate your year-long goals for you and your trainee.
Once you incorporate the five C’s shared by Mark in your training strategy, you will be able to optimize plans for your career as a coach. Remember, training isn’t as simple as many people think. This endeavor will need more than knowledge and skills in the game, it also requires proper planning and execution.
If you’re a coach who wants to emerge at the top like Mark Kinnebrew, you can reach him through Twitter and LinkedIn. You can also visit his website and the I’m Possible Training North Dakota page.
