Review: Max Ehrich soars on his new single ‘Can’t Forget Her Now’

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Max Ehrich
Max Ehrich single cover art

Singer-songwriter and actor Max Ehrich soars on his brand new single “Can’t Forget Her Now.” #Powerjournalist Markos Papadatos has the scoop.

Ehrich co-penned “Can’t Forget Her Now” with Austin Powell, Brandon Kane, Matthew Tam, Neil Collins and Zakry Hayden; moreover, it was co-produced with Austin Powell and Roshon Fegan.

“Stare at your bloodshot eyes next to you on the bed, when you hold me call me baby make me lay down instead, wanna stay forever with you by my side, but you kept on running, running, running,” Ehrich sings in the opening verse, as he lures his listeners in.

Ehrich allows his rich, sultry voice to shine on this tune, which is extremely radio-friendly, and it encompasses elements of acoustic pop-rock, indie, singer-songwriter, and adult contemporary music; moreover, it showcases growth and maturity to Ehrich’s voice, tone, and overall musical sound.

The lyrics are raw and not contrived, and it is bound to resonate with anybody who has been through a failing romance.

The song is accompanied by a visually-striking music video, directed by Edgar Esteves, which stars Sommer Ray as his female love interest, and it may be seen below.

Speaking of Sommer Ray, she is delightful in the video, and she has great chemistry with Ehrich.

“Can’t Forget Her Now” is available on digital service providers by clicking here. It earns two giant thumbs up. Well done.

To learn more about Max Ehrich and his new music, check out his official website, and follow him on Instagram and X (formerly known as Twitter).