When you hear a bold claim about scaling your company, usually it’s a marketing ploy by someone who wants to sell you marketing services.
However, in this article, we won’t talk about marketing at all, In fact, we came to a top-tier expert Royston G King who’s been around Tim Cook, Gary Vaynerchuk, Billionaire John Paul Dejoria, and Janice Howroyd. In fact, Royston has also received endorsements from Grant Cardone and Mr. Wonderful himself on the fact that in a few months he’s received over 100+ amazing reviews.
Although you might hear people say things about scaling businesses, they usually charge you upfront and don’t have a strong guarantee because you can’t ever “guarantee” things in life.
What you’ll learn today is a different model structure, one learned from Royston G King himself on how he’s able to add an extra $1M to $5M for a client on an entirely performance-based model which means the client can only benefit from the interaction.
Eliminating ALL Risk is a Must
In business, it’s almost impossible to eliminate risk, it’s almost as if entrepreneurship and risk are the same things. Now many people can take calculated risks but there still are chances of it not succeeding.
For Royston however, his business model involves eliminating all risk when it comes to his company. Not too many business owners do this because they’re not confident enough in their service but for Master Scaling; they’re completely performance-based. This means you don’t pay them a dime upfront and you only pay them if and when they perform.
This way they eliminate the fear of the client because they’re scared that they’ll get burned. However, if they don’t have to pay anything and Master Scaling can add an additional $1M to $5M in extra revenue, then there’s no downside.
Building a Repeatable System
Just like Royston says, “any business that doesn’t have a system where they can confidently spend $1 and get $2, $3, $5, $7, $10 in return, is on a surefire route to NOT hit $1M – $10M. Every client at Master Scaling has a customer acquisition machine that we’ve built where $1 goes in and $4, $5, $10, $15 comes out. Equipped with this level of certainty, adding $1M – $5M to your bottom line is a simple by-product of the machine.”
Without a machine in place, you’re constantly chasing after the next customer, marketing tactic and you’re never fully prepped to scale. Systems are in place for every 7-figure business at least and are mandatory for every 8-figure business. You will not find a successful multi-million dollar business without systems in place.
Usually, service providers will have systems for each department like finance, marketing, sales, fulfillment, operations, etc.
Crushing Fulfillment
A common issue most people find when scaling is that they lack the proper infrastructure to be able to handle the extra clients, customers. When speaking to Royston he talks about how this is crucial because if you scale too fast and don’t have enough team members to properly fulfill for your customers, that’s a quick way to have a lot of bad experiences with your clients and for your success to go down the drain quickly.
It’s important for you to know when to hire and what to hire for so that when you do scale, you’re properly putting the right people and systems in place to be able to handle the fulfillment aspect of it and have raving customers just like Royston does.
