In the heart of Texas, a new frontier for rugby emerges, where the passionate spirit of the Lone Star State meets the intensity of a sport on the rise. Enter the world of the Dallas Jackals, pioneers of Major League Rugby, who embody the fusion of tradition and innovation that defines the game. With the iconic Texan landscape as their backdrop, the Jackals bring a unique blend of grit and grace to captivate fans during each match. As the sun sets on the horizon, the stage sets up for a season of exhilarating competition and unforgettable moments.
Welcome to the wild, wild world of rugby in Texas.
Building A Legacy & Embracing Tradition
Since its birth as an expansion team, the Dallas Jackals has been a beacon of rugby’s rise in Texas. With a relentless force on refining the details, they ensure excellence from the ground up. Their commitment to constant improvement is evident through ongoing self-analysis.
“From a rugby perspective, Couch Augustin, known as Cuka, prioritizes developing a team culture where players play for their teammates and strive for perfection,” Managing Director of Top Tier Sports and co-owner Bill Yates says. “Hiring Nate Osborne was crucial as he has transformed our attack with his league and sports expertise and already shows significant improvements. Business-wise, we prioritize efficiency, proactivity, and trendsetting as we manage a responsible budget while actively engaging new fans through innovative marketing. Our first home game of the season’s attendance exceeded last season’s, and merchandise sales broke records, which indicates progress. Continuing to engage with the community, we anticipate further success and aim to build the game.”
Despite early challenges, the Dallas Jackals strengthened their foundation before engaging with the community. Now, with a solid framework, they are ready to ramp up their involvement in local events and showcase their commitment to the game and the community.
“The players share a passion for growing the game,” Yates says. “Despite their superstar status, the players aren’t far removed in age from the kids who idolize them. Rugby players dedicate themselves to expanding the sport and introducing it to people of all ages and backgrounds in the community”.
Couch Augustin Cavalieri brings a rich history of experience to the Dallas Jackals. His coaching style is effectively captivating, as he fosters bonds among teammates and a deep commitment to their success. With a resume boasting international coaching experience, including with the Italian National Team, his credibility with players is unquestionable. Having excelled both on the field and in coaching, Cavalieri commands the team’s respect.
The Dallas Jackals’ innovative addition of the Dallas Jackals Dancers and themed nights revolutionizes fan interaction. While their focus remains on delivering thrilling rugby, they have expanded their offerings to include live entertainment and immersive experiences. Understanding the challenge of connecting new fans to the support, they’ve crafted an unforgettable experience at the venue.
“Our dance team and hype man, Jalen has added a new dimension to our game entertainment,” Bill says. “We have also facilitated opportunities for kids to join our players for the pregame national anthem, which is particularly meaningful. Hearing players appreciate these moments is gratifying as it demonstrates that these experiences resonate with fans and players.”
Impact Beyond The Field
Major League Rugby demands peak physical performance that tests players’ endurance and toughness. The Dallas Jackals leave no stone unturned in ensuring their players are in top shape, with dedicated experts overseeing their health and fitness regimen. Injuries are part of the rough-and-tumble nature of the game, but the team’s proactive approach to player well-being sets them apart.
“We provide furnished apartments for players; our coach even personally selects mattresses to ensure quality sleep,” Bill says. “Nutrition is also crucial, as there are reminders in the locker rooms about the benefits of bananas and bathroom signs to monitor hydration levels. We also offer massage therapy, chiropractic care, athletic training, physical therapy, and yoga instruction to support player health and recovery. Their dedication to fitness is impressive!”
In rugby, there’s no escape. Once you’re off the field, it’s for good. With 15 players and eight subs, nearly half the team battles it out for the duration. It’s a relentless sport where players push through every knock and scrape.
“Recently, a player broke his hand midway through the second half but continued playing until the end,” Bill claims. “Players endure physical and cardio demands – it can be exhausting. Being a professional rugby player isn’t easy!”
The rise of rugby in Texas has had significant ripple effects beyond the field, impacting communities in diverse ways. The Dallas Jackals have players representing different areas of the world: South America, Europe, Africa, and Oceania. Their players speak Spanish, English, French, Italian, and various African languages, fostering a rich cultural exchange.
“Last year, I saw an impromptu lesson on the whiteboard teaching phrases in Spanish, English, and Fijian like ‘I love you’” Bill says..” It’s a wonderful way for the team to bond. In our weight room, we have a map that allows players to mark their hometowns reinforcing our sense of community. Celebrating our diversity and learning from each other is essential to our team culture, and we believe it can positively impact the world.”
Regarding their community and youth rugby initiatives, players and coaches regularly attend amateur rugby games. They often spend time together outside of training, attending events or practices, demonstrating their commitment to each other and the community. The Dallas Jackals involve kids in various activities during games and halftime, which fosters a connection with the sport.
“Our players enthusiastically participate in community events, often going above and beyond what’s asked of them,” Bill says. “We want our fans to understand that we work tirelessly for them, both on and off the pitch. Our players dedicate themselves to excellence, not just for themselves but also for the fans who support them. After each game, the players make a point to acknowledge the fans, waving and showing their appreciation. Their battle scars symbolize their commitment to each other and the fans. We hope our fans understand they’re an integral part of our team’s future!”
From humble beginnings to a proficient force, the Dallas Jackals embody rugby’s adventurous and resilient spirit. As they gear up for the 2024 season, there’s never been a better time to join the excitement. Whether you’re a seasoned fan or new to the game, embrace the thrill of the chase and become part of the Jackals’ story.
Find their 2024 game schedule here.
