Human resources (HR) technology is the newest advancement in modern industries, and many professionals are adopting the practices to advance their businesses. HR technology is any software or hardware that can be used to simplify the processes for hiring, onboarding, training, retaining, and delighting employees. This technology can allow for faster HR tasks, faster recruitment, and an overall decrease in turnover rates. In fact, HR professionals report an 83% positive return on investment when using this technology, and 43% improvement in employee satisfaction.
These advancements are transforming people’s lives for the better, and the landscape is only continuing to improve. Some of the most influential programs that fall under the HR technology umbrella are performance management software, applicant tracking systems, workflow automation systems, candidate relationship management software, and talent marketplace platforms. The impact of these systems is only heightened when integrated with public relations (PR) efforts, bringing HR technology into the public eye.
Public relations can leverage media connections within the HR technology market by securing coverage and facilitating quotes in the top media publications. Additionally, PR professionals can help to facilitate interactions with industry analysts, providing HR with a platform to present their innovations. Content creation is also an avenue that can help to spread the impact of HR technology, through infographics, articles, and even custom video content. Thought leadership led by PR teams can also help to build credibility, allowing for appearances on podcasts or other spoken presentation opportunities. Finally, strategic events and partnerships led by PR teams can take HR departments to the next level, expanding their network and reaching new potential industry influencers and customers.
When HR meets PR, the force for innovation is unstoppable. Between the use of technology to advance the proceedings of the HR department and the creativity and reach of the PR department, there is no limit to the innovation that modern businesses can achieve. Using the right HR tech PR agency matters. See more below:
Source: Talent Tech PR
